Labor
Think interns. Start by visiting the job placement office of your local college. Nelson approached professors at Georgia Institute of Technology in 2003 to find students who would design an online coupon database for her. They did it for free. "Software development is very expensive, but I was at a point where I could not grow without it," Nelson says. Once her business turned a profit, she set up a $25,000 endowment at the school.
Another option is Elance, an online marketplace where you can hire contract workers for specific tasks. You post a description of your project, and providers write back with proposals and pricing. You vet the contractors, with help from an eBay-like ratings system, and choose the best—and/or cheapest—one.
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